Search Engine Optimization

60 Hours Training to “Optimize Own Market”
What is Search Engine Optimization/ Internet Marketing?
Search Engine Optimization (SEO) is the key to online business success. SEO Basically known as Online Business and Now a day it is also known as Internet marketing, I-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing. SEO is the marketing of products or services over the internet. Half the world’s population now has access to the Web and nearly 90% of them find websites through Search Engines Like Google, Yahoo, MSN.
Finally, SEO is a process to obtain/Drive genuine traffic from search engines under Google guidelines organically.
For: - 1st, 2nd, 3rd, 4th year B. E. / B. Tech. (ECE, EE, EEE, EIC, CS, IT, ME, Automobile), M. E./ M. Tech., MCA, BCA, B. Sc. – I. T., M. Sc.,B. Arch., M. Tech. & Professionals.
Topics Cover: -

    This training covers the Step by Step explanation of all the topics as given below with suitable examples:

    Internet& Search Engine Basics

  • What is Internet Marketing?
  • Importance of Internet Marketing
  • Types of Internet marketing Methods
  • How the search engine works?
  • Understanding the SERP
  • Using search operators
  • Search Engine Algorithms
  • Page Rank Technology
  • Panda update and its Importance
  • Latest updates about SEO Algorithms
  • Google Web Masters Tools

  • Adding a Site and verification process
  • Configuration
  • Settings
  • Geographic Settings
  • URL parameters
  • Site Links
  • Health

  • Crawl Errors
  • Crawl stats
  • Google Fetch
  • Blocking the crawler and blocked pages
  • Traffic

  • Search Queries
  • Links to site/internal Links
  • Optimization

  • Sitemaps Creations
  • Remove URLS from index
  • HTML suggestions
  • Content Keywords
  • Keywords Research and Analysis

  • Introduction to Keyword Research
  • Types of keywords
  • Keyword research Methodology
  • Keywords analysis tools
  • Competition analysis
  • Keyword density analysis
  • Preparing a keyword list for project
  • Localized keywords research
  • On-Page Optimization (Onsite)

  • Basics of website designing/development
  • Onsite optimization basics
  • HTML basics for SEO
  • Importance of domain names
  • HTML validation using W3C
  • Title tag optimization
  • Meta tags optimization
  • Headers tags optimization
  • Anchor tags optimization
  • Alt tag Optimization
  • Internal link strategy
  • Image tag optimization
  • Footer Optimization
  • Creating an HTML and XML sitemaps
  • Robot.txt file
  • Off-Page Optimization (Offsite)

  • Introduction to offsite Optimization
  • Submission to search engines
  • Linking building methodology
  • Directory submissions for SEO
  • Social bookmarking
  • Classifieds posting
  • Forum signatures and commenting
  • Using blogs for SEO
  • Blog commenting
  • Press release submission
  • Article submissions
  • Social media Optimization (face book, Twitter etc.)
  • Reports and Management

  • Website position analysis
  • Introduction to Google analytics
  • Installing Google analytics
  • Basics of Google analytics
  • Visitors reports
  • Traffic sources reports
  • Goal and conversions
  • Projects:-
    During this training each and every student is going to perform practical own hand:
    1. There will be complete practical example and each student will have their own Optimization.

    For Students:-

    Participation Kit to every participant.

    Full Study material containing:

  • Data Sheets
  • Report Matter
  • Course Layout
  • Project Coverage
  • Each student will be provided with sample CD.